NEW OBSESSION: is the design studio founded by Doddi El-Gabry, a creative whose career bridges filmmaking, cultural entrepreneurship, and design. Before establishing the studio, Doddi worked alongside Googlers and BAFTA-winning filmmakers alike. As cofounder of Cinebur, he helped bring classics and award-winning films from the Oscars, Cannes, and Venice to audiences worldwide via an exclusive network of renowned hospitality brands and undiscovered local gems. His work in film distribution and curation underscores a belief that culture is built not only by what we create, but by how it is shared and remembered.

That same philosophy guides NEW OBSESSION: as we help impactful brands communicate their story. The studio exists for those with vision, who want their identity to be more than decoration, and who see design as a form of storytelling that can leave a cultural footprint. Every project is approached as an opportunity to shape something enduring: branding and digital platforms that are not only beautiful, but which also retain their soul.

This ethos has taken shape in collaborations across industries. With Sosig Socials, a women-led agency